Archive for July, 2011:

Shropgeek 2011

July 22, 2011

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Salt Solutions are thrilled to be working with the Shropgeek team to plan and deliver their Theory of (R) Evolution event again this year.

With a larger venue it means we are able to maximise not only on the scale of the event but provide a greater opportunity for ‘geeky networking’. We know how much you  love sharing those ‘techie tips’ and advice so there will be plenty of time to do this in between our fantastic speakers and alongside, of course, beer.

This year we are delighted to have secured local Radio Shropshire’s own Jim Hawkins to host the evening who we know will be sure to get the very most of our guest speakers.

Compared to other similar events this is a real value for money evening, so clear out Friday 2nd September in your diary and come indulge your inner (or outer) geek.

Check out the full and varied line up and book your tickets via the dedicated Shropshire (R) Evolution website  http://www.shropgeek-revolution.co.uk/

 

Falling in love again…

July 22, 2011

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In a recession we all take steps to cut our spending both at home and in business but is this really always the best strategy?

With so many companies falling by the wayside, the desire to hold on to what money we have is understandable but not necessarily pragmatic. However, there are ways to maximise on potential client opportunities without breaking the bank.

Let’s explore a  few affordable options.

Read more »

We all know how to eat an elephant…

July 14, 2011

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We may all know how to eat an elephant but do we know how the same principles can be applied to our marketing strategy?

In business it is so easy to crave a bite of every cherry on the tree (no jokes about painted toe nails here folks). The desire to be all things to all men, particularly during hard times, can be overwhelming and the temptation to compromise quality for quantity beckons loudly.

We all know that when there is less work to go around, the harder we have to work for our share and, believe it or not, this doesn’t have to be as daunting as it sounds.

Read more »

New website goes live!

July 6, 2011

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Hello World!

I understand that’s what all web geeks type when they are testing a new website.

Fortunately for me, the wonderful Kirsty Burgoine has done all the testing that needs doing and my lovely shiny new site has arrived. Welcome! Read more »

Oswestry Food & Drink Festival

July 6, 2011

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This year sees the 5th Annual Food and Drink Festival come to Oswestry.

On Saturday 9th and Sunday 10th July the town centre will be alive with food stalls, live music and children’s activities.

The festival gets started on Friday 8th July with Pasta Mania at Upstairs Downstairs on Leg Street from 10am to 4pm, followed by a lively public debate on food issues, chaired by John Vidal, Environmental Editor for the Guardian which takes place at the Memorial Hall from 7.30pm.

The weekend gets into full swing on Saturday with stalls popping up in New Street, Bailey Street and Cross Street with the Market Hall and local shops hosting a range activities to entertain and delight.

With plentiful sampling to be had and even a bit of dancing in the Memorial Hall scheduled for Sunday afternoon, there’s something for everyone in Oswestry this weekend.

Find out more and download your official programme here http://www.oswestryfoodfestival.co.uk/

Dreaming of clients…

July 3, 2011

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One of the key questions I ask when working with a client is ‘Who is your dream client?’ And often they reply, without hesitation, ‘One with a huge budget’.

On the face of it, that might sound like a perfectly logical wish but is that really what you need in a dream client?

Stick with me and I’ll explain the logic.

Imagine you are a car dealer. Would your dream client be someone who walks in, buys a top of the range motor, for cash, and disappears, never to be seen again? Money in the bank. Job done.

Or might you prefer a client who walks in, buys a mid range car, on finance, brings it in for regular servicing and tyres for 3 years then returns to trade it in for another car, on finance, which they then bring in for regular servicing and tyres for 3 years, tell their friends about how easy it is to book their car in, what a great job you do in servicing it, how the car always gets valeted when it comes in for service… and so on, and so forth? Do you see where I’m coming from?

Banks don’t want customers who have money, they want customers who want to borrow money and who will pay it back over 3 or 5 years then borrow some more. Repeat business and happy customers is what it’s all about. Read more »

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