As 2012 gets underway and the difficult times of 2011 fade into the background (for some at least), our thoughts turn, inevitably, towards the new business year and to wondering what it might have in store for us?
With media sceptics predicting another financial dip and news reports reinforcing that message I started to ponder what it might take to ‘turn things around’? What could be done to set the economic wheels in motion once again? Who really could make a difference to the current situation?
Now, don’t get me wrong, I am no financial wizard with a magic wand and some fairy dust, nor have I been living in a bubble for the last 3 years, but I do spend a lot of time listening to the concerns and challenges experienced by small businessses and I have arrived at the following conclusion…
Only smarties have the answer.
In my view, if we are to drag ourselves out of the recession any time soon, we need to take it upon ourselves to oil the wheels of industry from the smallest cog upwards.
Whilst huge multinationals are feeling the pinch and cutting staff, micro businesses are on the increase with self employed numbers reaching the highest level since the 1930′s and equating to 14% of all employment in the UK.
So, as the number of micro businesses increases, so the power that small business can generate grows.
With this in mind, imagine what small businesses could achieve as a critical mass if we moved forward together. What type of wave might we generate if we all dipped a toe in the water at the same time? What difference could we make if we all pulled together?
What I am proposing for the smarties amongst us is really very simple.
We all know the phrase, ‘what goes around, comes around’ well why don’t we see if we can adopt that method for our businesses? How about, next time you need a product or service you look at placing the order with the smallest of businesses (based on recommendation, of course)?
What if, next time you need a product or service you inject your spend into the small business community and wait for it to ‘come around’ again?
What if, we all ‘shared the love’, and spread the wealth?
Those of you who know anything about me will know that I am an avid networker. Why do I believe so strongly in networking? Why do I spend so many early morning clearing frost off my car? Is it because I’m mad? No, quite simply it is because it allows me to do precisely this with relative ease, considerable confidence and great results.
Don’t take my word for it. Take control of your own destiny. Get out, meet small businesses, develop relationships, build trust and get those wheels oiled. Be a smartie!
If you would like to receive my top tips on how to get the most out of your business networking contact Heather on 07843 006984 or email info@salt-solutions.co.uk to request a copy.
