Part of the work I do is to help businesses find new routes to market by getting into the nuts and bolts of what services and/or products they offer.
One of the areas we focus on is who they offer their services to and what makes their products/services better than their competitors? This in depth analysis usually unearths some surprising ideas which can then be fairly easily implemented with great results.
One easy exercise I encourage people to do is to focus on the most valuable tool they hold in the palm of their hand, historical data, and then show them how this can help to increase their market share.
You may find the following helpful in unearthing ways to grow your business.
Take a look at past clients and the types of work you have done for them. Carry out a simple analysis on the following;
- 1. What type of business/person are they? – Categorise these clients into 4 or 5 simple groups that can be easily targeted.
- 2. What service/products did you provide for them? – Understand what service/product was attractive to which client/business.
- 3. Where else might you find similar businesses/end users/customers? – Locate these groups and market your services to them.
- 4. What did these clients like most about the service/product you provided? – If you don’t know, ask them and include their comments in your marketing literature/speak.
- 5. What other groups might be attracted to the same things? – Focus on unearthing where these ‘other groups’ might be and market to them.
Hopefully the above will give you some food for thought. If you need more help with planning your marketing strategy or seeking out business opportunities, we can help.
Call Heather on 07843 006984 for an informal chat about what we can offer.
