Posts tagged 'pitch':

Cabbages to Colanders…

May 1, 2012

Posted by in Blog with no comments

From cabbages to colanders, cricket bats to cucumbers and rubber chickens to cotton wool, the jury is out on whether props prove a positive addition to your networking pitch.

Whether we love them or hate them the serial networkers amongst us will have all seen our fair share of artefacts aimed at illustrating the essence of a business pitch.

Well, today I was asked my view on what benefits props add to the occasion and whether it is ever a good idea to wear a silly hat when networking.

 

 

  • My pitch should be MEMORABLE, shouldn’t it?

The idea of a 60 second pitch is to catch the attention of your audience but serves little benefit if they only remember the prop and not what you had to say. How often have your heard people mention ‘the guy who carries the grapefruit’ or ‘the lady with the rubber ring’ yet when asked to recall their name or business activity nobody really knows? The only way to be truly memorable is for your pitch to resonate with your audience. It is about the way you make your audience think and feel. No more. If you still feel that you MUST use a prop, make sure it is entirely relevant.

  •  So, what counts as a RELEVANT prop?

Well, that depends entirely on your line of business. For example, nobody would employ a photographer without having viewed their work so a photographer should always bring a visual reference to demonstrate their style. Similarly a jeweller or a potter would be crazy not to bring a sample of their craft to show. People buy products with their eyes. These examples would count as ‘samples’ rather than props and are therefore, completely RELEVANT.

  • I don’t MAKE anything so how can I ILLUSTRATE what I have to offer?

Depending on your line of business there will almost certainly be key messages that you wish to convey to your audience. These are likely to change from time to time and, if you are from a service industry, will need to appeal to a wide range of needs and wants.

Bringing a visual aid to demonstrate a service is likely to be at best, confusing, at worst, a disaster. So, use word PICTURES.

Channel your creative energy into crafting a story, an example of how you have helped clients in the past, tell the true story of what difference you can make to the life of your listener.

  • But what if I offer MULTIPLE services and/or products?

Every time you stand up to deliver your pitch, you MUST have a clear objective. Are you looking for clients? Are you seeking to collaborate with others in the room? Are you trying to connect with a specific person? Whatever your aim you should ALWAYS be specific about who you are speaking to. Trying to appeal to everyone in the room is NEVER going to work.

And finally, remember, your pitch is NOT about tomorrow, it is about the here and now. Your pitch is NOT about selling, it is about fishing. Your pitch is NOT about being clever, it is about being real.

If you need help in crafting, tailoring and delivering a PERFECT PITCH, contact Heather Noble on 07843 006984 for details of forthcoming workshops or to book your private 1-2-1 session

 

It’s Not All Eyes and Teeth

October 17, 2011

Posted by in Blog with no comments

From time to time we all have to stand up in front of a group of people to speak. Whether at an informal thank you to family and friends or a more official speech for business, it is entirely natural to be nervous and apprehensive.

Believe it or not, nerves are good for us. They keep us ‘on our toes’ and prevent us from becoming complacent. Even the most experienced speaker feels some anxiety before performing in public. If they don’t they probably won’t be a terribly interesting speaker.

The following tips are based upon lessons I have learned (and mistakes I have made) during my public speaking experiences and from observing many different presentation styles.

Let’s assume you know your audience and what is expected of you, let’s assume you know (at least in part) what you want to say and let’s assume you are feeling just a tad nervous…

Try to adopt some of the following performance tips when you stand up in front of a room full of expectant faces. They might just help

  • 1.       Don’t Speak, Talk

Be yourself, don’t try to be as good as or as funny as another speaker. This will distract you. Simply focus on being true to yourself. Speak naturally, don’t try to lose your accent if you have one. Forget your ‘telephone voice’, save that for when you are speaking on the telephone…oh, and remember to breathe.

  • 2.       Dress Code

There is an unwritten rule, when invited to speak to a group, you should aim to be at least as smart as the smartest person in the room. Speaking to a room full of young students in jeans might not require you to wear a business suit but, speaking at business conference probably would. Feeling comfortable in this way will enhance your performance and enable you to ‘own the room’.

  • 3.       Don’t Tell Jokes

Jokes aren’t funny. Really, they aren’t. If you use them you run the risk of alienating certain members of your audience who may not share your sense of humour. That’s not to say that humour doesn’t play a part in any presentation, in fact, it is key. Use anecdotes or the occasional witty aside to punctuate and provide breaks in your delivery.

  • 4.       It’s Theatre Dahling…

No matter what the occasion, we can always use a little theatre. Believe it or not, even when reading at a funeral it is called for. Theatre does not mean to ‘razzmatazz’, far from it. Theatre, in public speaking relates to voice projection, eye contact and the pitch of your voice. Whatever the occasion, decide on a ‘character’ to keep in mind and use that persona to work the room. Eyes and teeth, eyes and teeth.

  • 5.       Listening Styles

And finally, remember that each member of your audience will have their own preferred listening style. Whether they are VISUAL (absorb information by what they see), AUDITORY (absorb information from what they hear) or KINESTHETIC (absorb information by what they do), they will all be absorbing what you are say in the following proportions; 7% of what you say (words). 38% of how you say it (pitch, pace, tone) and 55% through your body language (eye contact, gestures, stage presence). Bear that in  mind and focus on performance. Cliched though it may sound, it is rarely what you say but more the way that you say it. That’s what gets results.

To find out more about public speaking coaching and presentation skills training, please contact Heather Noble on 07843 006984.

 

 

 

 

 

 

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