Posts tagged 'planning':

It’s Not All Eyes and Teeth

October 17, 2011

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From time to time we all have to stand up in front of a group of people to speak. Whether at an informal thank you to family and friends or a more official speech for business, it is entirely natural to be nervous and apprehensive.

Believe it or not, nerves are good for us. They keep us ‘on our toes’ and prevent us from becoming complacent. Even the most experienced speaker feels some anxiety before performing in public. If they don’t they probably won’t be a terribly interesting speaker.

The following tips are based upon lessons I have learned (and mistakes I have made) during my public speaking experiences and from observing many different presentation styles.

Let’s assume you know your audience and what is expected of you, let’s assume you know (at least in part) what you want to say and let’s assume you are feeling just a tad nervous…

Try to adopt some of the following performance tips when you stand up in front of a room full of expectant faces. They might just help

  • 1.       Don’t Speak, Talk

Be yourself, don’t try to be as good as or as funny as another speaker. This will distract you. Simply focus on being true to yourself. Speak naturally, don’t try to lose your accent if you have one. Forget your ‘telephone voice’, save that for when you are speaking on the telephone…oh, and remember to breathe.

  • 2.       Dress Code

There is an unwritten rule, when invited to speak to a group, you should aim to be at least as smart as the smartest person in the room. Speaking to a room full of young students in jeans might not require you to wear a business suit but, speaking at business conference probably would. Feeling comfortable in this way will enhance your performance and enable you to ‘own the room’.

  • 3.       Don’t Tell Jokes

Jokes aren’t funny. Really, they aren’t. If you use them you run the risk of alienating certain members of your audience who may not share your sense of humour. That’s not to say that humour doesn’t play a part in any presentation, in fact, it is key. Use anecdotes or the occasional witty aside to punctuate and provide breaks in your delivery.

  • 4.       It’s Theatre Dahling…

No matter what the occasion, we can always use a little theatre. Believe it or not, even when reading at a funeral it is called for. Theatre does not mean to ‘razzmatazz’, far from it. Theatre, in public speaking relates to voice projection, eye contact and the pitch of your voice. Whatever the occasion, decide on a ‘character’ to keep in mind and use that persona to work the room. Eyes and teeth, eyes and teeth.

  • 5.       Listening Styles

And finally, remember that each member of your audience will have their own preferred listening style. Whether they are VISUAL (absorb information by what they see), AUDITORY (absorb information from what they hear) or KINESTHETIC (absorb information by what they do), they will all be absorbing what you are say in the following proportions; 7% of what you say (words). 38% of how you say it (pitch, pace, tone) and 55% through your body language (eye contact, gestures, stage presence). Bear that in  mind and focus on performance. Cliched though it may sound, it is rarely what you say but more the way that you say it. That’s what gets results.

To find out more about public speaking coaching and presentation skills training, please contact Heather Noble on 07843 006984.

 

 

 

 

 

 

The time for ACTION!

October 1, 2011

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If you need more time and energy to focus on GROWING your business and taking it to the next level then this half day seminar is for you.

Following the simple methods and messages that Wally (don’t be put off by the name) implemented in his, once small, business, you too can transform the size, efficiency and profitability of your business without having to compromise on your personal values and standards.

In one morning you will learn 44 ways to turn great ideas into actions. You will leave the seminar with practical and relative ideas that transfer directly onto YOUR BUSINESS, not just some hypothetical tasks that you will never implement because they don’t apply to your business.

For just £49 (bring 2 other colleagues and pay just £99), you can consolidate your plans, unearth some great new ideas and build an ACTION plan that quite simply, will WORK. In  addtion you will qualify for a FREE  1hr consultation with a business specialist so this really is excellent value for money.

Contact Heather for more details on how to reserve your space for either Telford (17th November) or Shrewsbury (24th November) session.

On the lookout for more business?

September 23, 2011

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Part of the work I do is to help businesses find new routes to market by getting into the nuts and bolts of what services and/or products they offer.

One of the areas we focus on is who they offer their services to and what makes their products/services better than their competitors? This in depth analysis usually unearths some surprising ideas which can then be fairly easily implemented with great results.

One easy exercise I encourage people to do is to focus on the most valuable tool they hold in the palm of their hand, historical data,  and then show them how this can help to increase their market share.

You may find the following helpful in unearthing ways to grow your business.

Take a look at past clients and the types of work you have done for them. Carry out a simple analysis on the following;

  • 1. What type of business/person are they? – Categorise these clients into 4 or 5 simple groups that can be easily targeted.
  • 2. What service/products did you provide for them? – Understand what service/product was attractive to which client/business.
  • 3. Where else might you find similar businesses/end users/customers? – Locate these groups and market your services to them.
  • 4. What did these clients like most about the service/product you provided? – If you don’t know, ask them and include their comments in your marketing literature/speak.
  • 5. What other groups might be attracted to the same things? – Focus on unearthing where these ‘other groups’ might be and market to them.

Hopefully the above will give you some food for thought. If you need more help with planning your marketing strategy or seeking out business opportunities, we can help.

Call Heather on 07843 006984 for an informal chat about what we can offer.

 

 

 

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