Nowadays most businesses have some kind of online presence be it a website, a smartphone app or an entry on a directory site. Mix in some social media activity and it is hard to deny that these tools have considerable value in showcasing the products and services we have to offer.
But do they?
Using these platforms to promote your business has become almost second nature, a must have a ‘no brainer” but no matter the size of our marketing budget we should feel confident that we are maximising how much bang we are getting for our buck. We need to be sure we are achieving a maximum return on investment and that we are reaching the widest possible audience.
So, why is it that we happily spend out on a shiny new website, a glossy brochure and a few well placed press releases but pay scant attention to the things we say to potential customers?
Getting your message across clearly, concisely and creatively takes practice. It takes focus and it takes time. Developing a natural, powerful and memorable ‘pitch’ is the key to expanding your reach.
A more important and somewhat harder thing to do is make sure you are speaking directly to your target audience, you are speaking their language and you are saying the words they want to hear.
So, whether we (or one of our team) is pitching to a tender panel, presenting to a potential client or simply engaging on a one to one basis, making sure we know what it is that our client wants to hear, understanding common objections and knowing how to overcome them, and, most importantly, being able to recognise buying signals, will all ensure we get the loudest bang possible from each and every buck!
If you or one of your team needs help in crystallising the messages for your business and incorporating them into a simple, practical and easy to adopt way of working why not take a look around our site and find out more about how we can help you to achieve precisely that?
Please feel free to leave your comments below or contact Heather on 01691 700800 for an informal chat and, if you know anyone who might find this blog interesting please forward a link directly to them with my thanks in advance.