Posts tagged 'public speaking':

How much bang do you get for a buck?

April 15, 2013

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Nowadays most businesses have some kind of online presence be it a website, a smartphone app or an entry on a directory site. Mix in some social media activity and it is hard to deny that these tools have considerable value in showcasing the products and services we have to offer.

Add to that a blog, some well placed PR and the use of some creatively designed marketing materials and you would think a business could have all bases covered.

But do they?

Using these platforms to promote your business has become almost second nature, a must have a ‘no brainer” but no matter the size of our marketing budget we should feel confident that we are maximising how much bang we are getting for our buck. We need to be sure we are achieving a maximum return on investment and that we are reaching the widest possible audience.

So, why is it that we happily spend out on a shiny new website, a glossy brochure and a few well placed press releases but pay scant attention to the things we say to potential customers?

Getting your message across clearly, concisely and creatively takes practice. It takes focus and it takes time. Developing a natural, powerful and memorable ‘pitch’ is the key to expanding your reach.

A more important and somewhat harder thing to do is make sure you are speaking directly to your target audience, you are speaking their language and you are saying the words they want to hear.

So, whether we (or one of our team) is pitching to a tender panel, presenting to a potential client or simply engaging on a one to one basis, making sure we know what it is that our client wants to hear, understanding common objections and knowing how to overcome them, and, most importantly, being able to recognise buying signals, will all ensure we get the loudest bang possible from each and every buck!

If you or one of your team needs help in crystallising the messages for your business and incorporating them into a simple, practical and easy to adopt way of working why not take a look around our site and find out more about how we can help you to achieve precisely that?

Please feel free to leave your comments below or contact Heather on 01691 700800 for an informal chat and, if you know anyone who might find this blog interesting please forward a link directly to them with my thanks in advance.

 

You need to change your attitude…

December 4, 2012

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If you suffer from debilitating nerves before stepping into the spotlight I have some great news for you.  You aren’t alone.

Just about everyone suffers from nerves of some kind before they make a public appearance or speak up in front of an audience. Even the most experienced orator has a flurry of anxiety before they take to the lectern.

Most accomplished speakers have simply mastered the ability to keep their inner nerves under check so that they don’t show on the outside.  And you can too. Believe me. It’s what I learned to do.

Friday evening was my first ever experience of live television. I was taking part in a fund raising telethon organised by County Channel TV for a local cancer unit (The Lingen Davies Cancer Unit). Having done a pre-recorded interview, which was a wonderful experience I thought live TV would be a gentle stroll in the park.

As I sat on the sofa, ahead of my interview, I became aware of my nerves, real nerves, overwhelming nerves. My legs started shaking. I felt cold, really cold, and I realised that my face was twitching uncontrollably.  Five minutes before a live  broadcast I realised that this was not good. Not good at all.

While the rest of the team started a run through of what was about to happen in the broadcast I began to think about what was happening inside me.  What was making me feel nervous? What was I afraid of? How on earth was I going to get through the next five minutes or so? Why on earth did I agree to do this?

As I rationalised with myself.  As I tried to get things into some kind of perspective.  As I listen to the hubbub surrounding me. I had a light bulb moment, a realisation, an epiphany. I wasn’t nervous, I wasn’t nervous in the slightest. I was excited!

Excitement and nerves manifest themselves in very similar ways but so often we decide that we must be feeling nervous when in fact we are quite simply excited beyond belief!

Nerves are a protection mechanism. They are our body’s way of telling us that we might be in danger.  That we should be on guard.  To keep our wits about us.  Feeling excited, on the other hand, is a wonderful emotion. It is a spontaneous flurry of enthusiasm. It is what reminds us that we are alive.  Alive and kicking!

What danger could I possibly be in on live TV? What really was the worst thing that could happen to me and, more importantly, would it have any lasting impact on my ability to survive the night? No.

Once I recognised this, and I have to say it was only just in the nick of time. My legs stopped shaking. My palms became less clammy and my thoughts became clearer. And as the director counted down 3…2…1…ACTION. I was ready.

So, next time you start to feel those nerves welling up inside you. Next time your palms start to sweat and your knees knock. Ask yourself this…

  1. What is there to be afraid of?
  2. Am I in danger?
  3. Is my life at risk?

If none of these is a reality, then consider this.

You might just be bursting with excitement and my overwhelming advice to you would be to ENJOY the moment before it passes!

Of course, recognising the difference between the two emotions can be tricky and, keeping them both in check takes skill and practice but people there are many tricks and tips that you can learn to help you do that.

 

 

 

 

 

Are you for real?

October 4, 2012

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Whilst you would never think it to look at me, I drive a 150 mile round trip just to get my hair done. It’s a long story but, for the past 8 years or so, I have driven from my home in North Shropshire to Cheltenham every 6 weeks or so to be primped and preened.

Last Saturday was one of these days and for some reason I had booked my appointment for 11am, so a nice early start was on the cards.

I don’t know about you but, for me, the greatest dilemma when driving early on a Saturday morning is deciding what to listen to as I drive. My CD collection, whilst eclectic, isn’t always what I need  as I traverse Junction 8 of the M6 after a long working week.

Last weekend I decided, as usual, to give Sounds Of The Sixties a miss and opted instead for Radio 4 until Brian Matthew had finished sharing his magical mystery tour of that particular decade with us.

As I approached Cheltenham city limits and following John McCarthys fascinating tour of Martello Towers of the south coast  Saturday Live welcomed a very effusive Italian called Gianni Golfera who was being interviewed about his role as a memory man extraordinaire. He was sharing some tips on how to store information so that when we need to recall it, on demand, we don’t suffer those embarrassing moments when our memory simply refuses to produce the name of the person in front of us who greets us like a long lost friend.

Gianni mentioned one particular tip that I try to use when meeting someone for the first time. When introduced, and as soon as I have been given their name I immediately (at lightening speed, or as fast as my brain allows) try to visualise someone else that I know with the same name and connect the new acquaintance with that other friend, family member, colleague or client.

If, like Gianni, they have an unusual name or come from somewhere that I have never heard of, I increase my chances of remembering it by asking them to spell it for me. For me, this helps the name to stick in a similar way that writing things down often makes them easier to remember.

Gianni explained that this technique centres around emotional attachment and the fact that, at the point of communication, only 31% of what we receive resonates with our logical brain but, remarkably, 69% connects with our emotional brain, our inner being, the real person. I found this statistic not only fascinating but reassuring in that my preferred communication style is to connect with the emotional side of my audience.

Whether professionally or personally, and those who know me will testify, I am interested in the reality of a given situation, the real issue, the real person, the true emotional connection, whatever that might be.

In any form of communication, if we can connect on an emotional level, however deep that might be, we are more likely to make firm, lasting and valuable relationships with family members and colleagues, friends or business associates.

My message to you would be to recognise and harness your strengths, know what motivates and inspires you and use that enthusiasm to connect with your target audience.

Keep it real!

Heather

x

 

Derren Brown – the perfect presenter?

March 28, 2012

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 Derren Brown Svengali
I never imagined, when I set off to Llandudno last Thursday evening to see Derren Brown’s latest offering ‘Svengali’ that I would be inspired to use it as the subject for my Blog but what I witnessed on that evening was so much more than a mystical, magical, marvel.

The ticket was part of a combined birthday treat for my mother and my husband and I was fortunate enough to be roped in as chauffeur for the evening. Lucky me!

As we sat waiting for the show to commence the atmosphere in the theatre was, literally, electric. Not simply because of the noise and excitement that was clearly evident in the audience but because of the very real anticipation that we were about to be part of something amazing. We weren’t disappointed.

Read more »

It’s Not All Eyes and Teeth

October 17, 2011

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From time to time we all have to stand up in front of a group of people to speak. Whether at an informal thank you to family and friends or a more official speech for business, it is entirely natural to be nervous and apprehensive.

Believe it or not, nerves are good for us. They keep us ‘on our toes’ and prevent us from becoming complacent. Even the most experienced speaker feels some anxiety before performing in public. If they don’t they probably won’t be a terribly interesting speaker.

The following tips are based upon lessons I have learned (and mistakes I have made) during my public speaking experiences and from observing many different presentation styles. Read more »

Stand and Deliver

August 8, 2011

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Speaking in public doesn’t come naturally to many of us. In fact, it seems to be a skill that we develop as a child and then lose as we enter adulthood. Perhaps it’s something to do with our hormones…

The most common ‘issue’ when it comes to speaking in public or presenting to a group are nerves. Those butterflies and sweaty palms that trouble us all can be considerably reduced by following a few key steps. Read more »

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